Men of TASTEs.. Cameroon.

 It has been said time and time again, menswear is ruled by history and tradition.

Every person in menswear (designer, stylist, editor, etc) has taken inspiration from the past at one time or another. And no era has been overlooked. As the nineteenth century came to an end men were slowly shaking-off the Victorian influence which still had them wearing tophats, frock coats, and pocket watches while carrying walking sticks. 

This may seem like an elaborate and restrictive way to dress, but it was a big step in the right direction considering the Georgian period that proceeded it had men wearing feathers, panty hose, and high heels. And you thought you were a “dandy”.

As we moved into the 1900s men’s clothing was predominantly utilitarian and rather unimaginative. The long, lean, and athletic silhouette of the late 1890s persisted, and tall, stiff collars characterize the period.

Three-piece suits consisting of a sack coat
with matching waistcoat and trousers were worn, as were matching coat and waistcoat with contrasting trousers, or matching coat and trousers with contrasting waistcoat. Sounds familiar, right? Trousers were shorter than before, often had “turn-ups” or “cuffs“, and were creased front and back using the newly-invented trouser press.

Of all the countries, England had the most influence on American menswear. In the 1920s American college students began putting their own spin on pieces being worn at the legendary Oxford University, including button-down shirts, natural-shouldered jackets, regimental ties, and colorful argyle socks.

In the 1930s the American taste level was at its peak, rivaling that of any European country. It was a time when American men took pride in the clothing they wore and the image they projected. It was a time when men dressed by certain codes of conduct and etiquette. The “menswear rules”, which we often reference, were written in this period.

The 1950s was the Age of Conformity. Young men returning from the military were anxious to fit right in with the establishment. Fitting in and “looking the part” meant taking on the Ivy League look, which was dominating menswear.

Individuality in style of clothing was an afterthought. The goal was to look “part of the club”, in a boxy sack suit, oxford shirt, rep tie, and loafers. This was another big boost for mass Ready-to-Wear manufacturers who gladly sold the same ill-fitting tweed jackets to any young man trying to look smart and employable

The 1960s were a decade of unrest and rebellion against the establishment and the conservatism that was celebrated in the 1950s. Clothing reflected this new attitude, especially with the youth who were more concerned with self-expression and individuality than classical dressing by the “rulebook". 

The early 1970s were a continuation of late 1960s hippie rebel fashion. For men this particularly meant bell bottom jeans, tie dye shirts, and military surplus clothing. The most popular accessories of the early 1970s for men were homemade, with necklaces, headbands, and bracelets being made from all-natural materials such as wood, hemp, and leather.

 In the 1980s things got a little more serious, with broad shoulders framing power ties and suspenders. Bold colors and graphic patterns conveyed a new national confidence and businessmen took to power dressing with an emphasis on expensive clothing and gaudy accessories.

This may be perhaps the worst-dressed decade of them all. The fashion in the 1990s was the genesis of a sweeping shift in the western world: the beginning of the adoption of tattoos and body piercings. This brought back the indifferent, anti-conformist approach to fashion, leading to the popularization of the casual chic look; this included T-shirts, distressed jeans, oversized hoodies, and trainers. “Business Casual” also enters the lexicon as corporate offices generally become less formal, ultimately causing the suit to get bigger and uglier than ever

Menswear in the new millennium was influenced primarily by hip-hop culture for the youth, and European “slim fit” tailoring for the older gents. The suit finally started to slim down, as the “European cut” became highly sought after in America, to the point where eventually it became hard to find stores that didn’t carry “slim fit”. The internet also made it easier for men to learn about menswear and share their opinions with fellow style enthusiasts. We saw the birth of the first menswear blogs, with this one starting in 2009.

The 2010s have brought us the evolution of the “fashion star”. Fashion bloggers have become mainstream. On the one hand, suddenly fashion is in the hands of the people, producing a larger variety of styles, reviews, and opinions than ever before. On the other hand, those being watched are naturally encouraged to try harder and harder to stand out from the crowd. “Peacocking” became a menswear term in the early part of the decade for “trying too hard”, although men have generally become more confortable with subtle, tasteful styling.